California Kiteboarding is located in the heart of downtown Pismo Beach, California. Although specializing in equipment for the sport of kiteboarding, they also are a great resource for Stand Up Paddleboards. In fact, Jason Lee at Calif Kiteboarding sold me my two Naish SUP boards. They also carry other gear such as paddles, helmets, vests, etc. Jason has some demo boards and often he can be found at Addie Street beach south of Pismo Beach Pier giving surfers a chance to try out his new boards. Drop by and give this great sport a try.